How to do Voice Search Optimization for Website?: SEO Strategies and Techniques [2023]

We are living in that unprecedented time where humanity is switching to something greater. Incredible technologies are started ruling the world.

With the advancement in technology, the way people search for information is also changing rapidly. Now people prefer the voice search method to search the web and use voice assistants like Google Assistant, Alexa, and Siri. 

Therefore, optimizing your website for voice search is crucial to remain competitive in this fast-paced world. Moreover, voice search optimization is also an essential part of a successful SEO strategy that helps you to cover a wider audience.

There are various strategies and techniques to do voice search optimization for your website.

Voice Search vs. Text Search

Before exploring voice search optimization tactics, it is essential to know the difference between voice search and traditional text search.

Voice searches are more conversational and longer than text searches, and are usually framed as questions. On the other hand, text searches are short.

Voice Search Optimization Techniques

Now let's explore the voice search optimization strategies and techniques one by one.

1. Target long-tail keywords:

Users are more likely to say long-tail keywords while performing voice searches because they are longer and more specific phrases. Therefore, you should focus on including long-tail keywords and phrases in your content. You will have chances to rank higher for voice searches if you target these keywords.

Long-tail keywords consist of more than three words. 

For example "best shops in edinburgh to buy hiking shoes"

Have a look at this image from Backlinko:

2. Write in a Conversational Tone:

As voice searches are conversational in nature, use a conversational writing style in your content and do not use slang or complex vocabulary. You should write in a way that reflects this style. This technique will make your content more demanding and reachable to voice search users.

3. Use Synonyms and Semantic Search Technique:

Voice search users are likely to use different terms or words to explain the same concept. This is the reason you should use synonyms and semantic search techniques in your content. This will help you to optimize your content for a wider range of voice search queries. 

The search engines will understand the context of your content and increase the chances of ranking in voice search results.

You may also like: The Rise of Voice Technology: Leverage in business to Improve Customer Experience

4. Optimize your Content for Local Search Results:

It is essential to optimize your content for local search results because voice search users usually search for local businesses and services. Add relevant information to your website metadata such as email, business address, phone number, etc. Moreover, claim and update your Google My Business listing.

5. Add Schema Markup:

Schema Markup helps search engines to understand the content of your website. It increases your chances of ranking higher in the voice search results.

LocalBusiness, How to, and FAQ are some popular schema types.

6. Create FAQ Pages:

As you know that voice searches are usually framed as questions. To deal with this, create FAQ pages on your website to answer the common questions related to your product and services. This will increase your website ranking and boost your visibility in voice search results.

7. Ensure Mobile-Friendliness:

Usually, voice searches are performed on mobile devices. Therefore, it is essential to make your website mobile-friendly. You can do this by reducing page load time, compressing images, and using responsive design. This will give users, an ideal mobile browsing experience.

8. Integrate Voice Search Analytics:

Incorporate voice search analytics into your SEO strategy to keep track of your voice search optimization efforts. Stay up to date with voice search trends and identify where you can do improvements in your voice search optimization strategy. This will help you to stay ahead of your competitors. 

Use these strategies to do voice search optimization of your website and increase your chances of ranking higher in voice search results. Moreover, it will help you to cover a broad range of audiences which will increase your website traffic.